Pay Per Call | Jupiter FL | Local Leads | Jupiter SEO Expert Services

Pay Per Call | Jupiter FL | Local Leads | Jupiter SEO Expert Services

Pay Per Call | Jupiter FL | Local Leads | Jupiter SEO Expert Services

Need more customers for your business? Local Jupiter FL Pay Per Call Leads generated for your business. Visit

Pay-per-call (PPCall, also called cost-per-call) is an advertising model in which the rate paid by the advertiser is determined by the number of telephone calls made by viewers of an ad. Pay Per Call providers charge per call, per impression or per conversion. It is similar to online pay per click (PPC) advertising, but induces the viewer to make a telephone call instead of viewing an external website. Both enterprises looking to reach certain locations, or local/regional businesses can benefit from Pay Per Call campaigns, because it allows customers to talk with the seller before buying a product or service. Vendors of pay-per-call advertising attribute the growth of the model to the popularity of smartphones and claim that it reduces the costs of on-line click fraud.

Pay-per-call advertising is not to be confused with premium-rate telephone numbers. Pay-per-call is the inverse of a premium telephone number, in that the advertiser who receives the call, not the caller, is charged for the service. Since it is cost per lead advertising, the rates are higher than for toll-free telephone number service. In general, the advertiser is only billed for calls that last at least one minute.

The duration of interactions (since callers spend more time interacting with the business on the phone than looking at their website) and the probability of fraud through calls is significantly reduced are factors that might increase Pay Per Call pricing, but also increases its effectiveness.

PPCall has been boosted by click-to-call features on smartphones, which permit a user to call a number by tapping a link, without having to dial the number manually. Apple’s Mac OS X Yosemite allows the same functionality on a desktop computer.

This allows business from all sizes to deliver highly targeted Pay Per Call campaigns that bring them qualified leads from online and offline sources.

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