The convergence of SEO and Branding

The convergence of SEO and Branding

The convergence of SEO and Branding

Omi Sido is an SEO and Web Development professional with more than 6 years of experience in both web and traditional advertising, promotions, events, and campaigns. He has worked on integrated campaigns for major UK clients such as Vectone Mobile, Delight Mobile, The Global Real Estate Institute and HostelWorld.
Currently, Omi Sido is an SEO Director for (the fourth largest free classified ads website in the world) and EasyRoommate (UK’s busiest flatshare website).

As an SEO professional Omi Sido breaks down his essential role as search engine optimizer into three essential parts: 1) To deliver the most useful content for any user performing a particular search, analyzing and segmenting intent to buy vs. general information gathering; 2) having the most visibility for a client’s content via hyperlinks and mentions from relevant external web pages; and 3) analyzing long-term user behavior signals, such as attracting the most clicks on a search result and continuously reducing bounce rates.

Academy of Internet Marketing –

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